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Even when times are good, your marketing programs should produce a growth
in sales volume and market share. In today’s competitive business environment,
it’s more important than ever that your public relations, advertising, promotions,
direct mail, and selling efforts contribute directly to your bottom line
– cost-effectively. Working together, we will define the needs of your customers, pinpoint what motivates them to buy, then create and integrate:
- PR that projects a positive image
- copy that gets your advertising read
- training that motivates your sales staff
- strategies to help beat the competition
- sales promotions that get attention
- cost-effective marketing plans
- telemarketing campaigns that get orders
- direct and electronic mail packages that get responses
Whether you need complete planning and execution of new marketing and
sales strategies, or specialized assistance to expand and sophisticate your
existing programs, we will help you achieve your objectives.
“They know what will work for your business, and what will
not, almost instinctively. When it comes to putting an ad campaign together,
you can take their word and work, as law.”
Jeffrey Stewart, President
Stewart Oxygen Systems Int'l
More testimonials...
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We’ll make sure that all of the media you use, from publicity to space
advertising to direct mail to trade show promotions – are integrated into
one coherent, synchronized marketing plan that will maximize your bottom
line performance against marketing dollars spent. You don’t need to worry about dealing with several creative resources
on a project, either. We will locate and work directly with printers, typesetters,
graphic designers, desktop publishers, photographers, mailing list brokers,
and mailing services. Think of the time and trouble you’ll save by dealing
with one source. Corporate Image Programs
Block & Block will provide custom logo design and logo application
for your printed and electronic materials. Utilizing your ideas and ideas
of our own we will generate a variety of design ideas for your review. Once
preliminary selection is made, we will go forward to generate final approvable
art. Upon approval the various applications, stationery, business cards,
signage, electronic branding, and an applications manual will be produced
for your direct use and distribution. Product Flyers, Brochures, & Catalogs
Design, copy writing, and printing coordination are all part of what
Block & Block can provide for your organization. We generate sales promotions
that get attention, no matter what the market or audience. Sometimes focus
group market research with a representative sample of the market are performed
by Block & Block, to make sure that the “message” is appropriately targeted.
The publications which are produced are planned to have as long a
“shelf-life,” as possible, to save re-printing costs, and to be used both
as “stand-alone” pieces and in support of other campaigns, as leave-behinds
for Direct Sales and as a part of coordinated direct mail campaigns with
letters. Direct Mail and Print Ads
With the number of direct mail pieces people and organizations receive
these days design, copy writing, list selection for direct mail, and mailing
service coordination are truly critical. Mailing costs have skyrocketed,
too, and companies cannot afford to produce campaigns that fail. Block and
Block recommends and provides focus group market research with a representative
sampling of the market to assure that the “message” in the campaign, right
down to the design of what will be seen by the prospects will achieve the
maximum effect. Another expensive medium is print ads. It is critical that in addition
to producing ads that will “pull” attention from potential customers, that
the best media placement recommendations are provided. Block & Block
specializes both in producing the right kind and right size ads to do just
that and in researching for the best placement locations. And because unlike
most advertising agencies, Block & Block does not accept media placement
commissions, we have no vested interest in our client’s placing ads anywhere
but where placing them is most appropriate. TV Spots & Promotional Videos
A “Telly” award winner, Block & Block has long experience, scripting,
creating storyboards, running talent auditions and selection sessions, in
production, editing, and in making media placement recommendations.
Block & Block
186 Polk County Road 691, Mena AR, 71953
1-479-243-0812 partners@blockandblock.com
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