Market Research & Focus Groups
You want to have as much information and data about your target marketplace as possible before committing to new marketing programs. The best way to get that information is through either focus group market research or survey market research.
“First they quickly gain an understanding of what you are
trying to learn, then they recommend the best research method to learn it,
and then they execute it – flawlessly.”
Joseph J. Fitzsimmons
UMI/Bell & Howell
With the information gathered from a few small, demographically targeted
focus groups, or a targeted consumer survey, you can achieve that “leg up”
you want in order to achieve success for your projects or marketing programs.
Companies and organizations like yours all over the country are no
longer leaving it to chance. They are utilizing the skills of Block &
Block to find out what the ultimate end-user or customer wants, prior to
beginning a new project.
We can advise you on how to target appropriate groups, design and
write the surveys, tabulate the data, and provide a concise analysis. Depending
on your needs, the content of the surveys or focus groups can seek a high
degree of quantitative data to gather very specific information, a high degree
of qualitative questions to solicit opinions, or a combination of both.
All work is performed by the principals of Block & Block, including
writing survey questions and designing the format, selecting appropriate
location for focus groups, assisting with list selection for surveys, recruiting
participants, facilitating the sessions, and tabulating and interpreting
Block & Block has performed focus group market research for a
number of clients in industries including cable televisions systems, telecommunications,
residential development, publishing, and more.
Meeting & Presentation Materials
The materials you use to make presentations are as important in your
selling arsenal as your brochures and ads. Yet, while companies spend thousands
of dollars on logo design, color brochures, and advertising placements, they
often skimp on the first materials prospects will see – and which should
be their most powerful and persuasive – face-to-face presentation materials.
Block & Block has been applying their expertise in the area of
presentation design, writing, and production for nine years. We have written
and produced presentations for a wide variety of industries – from tourism
to telecommunications to publishing – that have become powerful communications
and selling vehicles for our clients.
Depending on your needs and the physical environment in which you
make presentations, you have several options that will take you from the
world of black and white overheads into a world of powerful color presentations.
If the way you present your company, products, services and image
to prospective customers could use an overhaul, call Block & Block to
talk about how we can help.
Strategic Planning Facilitation
Combining years of experience in the areas of strategic planning and
facilitation with the latest computer techniques, on-site, Block & Block
can effect an almost instant set of well thought-out strategic initiatives
with supporting tactics, on-the-spot, in the sessions they lead.
Lending support to management from the simplest role of moderating
and data recording/generation to in-depth involvement in the actual thinking
that goes into the strategic planning process, they are equipped and comfortable
with participation at whatever level management directs.
They are experienced at organizing strategic sessions, setting up
locations, including all support functions, and providing agendas and all
other materials required to assure a well run, productive planning session
which will yield results.
Block & Block
120 High Crest Ct., Simpsonville, SC 29681